average sales via luxury goods
Equire's Matthews added that his experience had shown that average sales via luxury goods retailers' Web sites was at worst double the level in their shops and at best eight times higher - as a result of an increase in multiple purchases. links of london sale
To truly benefit from this, he said retailers shouldn't underestimate the power of PR. "It is a powerful tool for dotcom sales. Any marketing campaign not involving PR is flawed." He cites the success of another of his clients, toy retailer Hamleys, which sold out of its stock of gold-plated James Bond Aston Martin DB7s after only a brief mention in the New York Times. Links of London Charms
It clearly wouldn't take a secret agent of Bond's capability to realise that there are many opportunities for luxury goods retailers online - and that the medium is very much suited to their products. Classic Frown Charm But, like Neiman Marcus, it is up to them to take the bold step online. Classic Smiley Charm
To truly benefit from this, he said retailers shouldn't underestimate the power of PR. "It is a powerful tool for dotcom sales. Any marketing campaign not involving PR is flawed." He cites the success of another of his clients, toy retailer Hamleys, which sold out of its stock of gold-plated James Bond Aston Martin DB7s after only a brief mention in the New York Times. Links of London Charms
It clearly wouldn't take a secret agent of Bond's capability to realise that there are many opportunities for luxury goods retailers online - and that the medium is very much suited to their products. Classic Frown Charm But, like Neiman Marcus, it is up to them to take the bold step online. Classic Smiley Charm
